Craft – and the freedom to dabble with technique, color, fabric, and silhouette. Rizwan Beyg has always eschewed the shackles of commercial fashion, opting instead to pay homage to his love for indigenous craftsmanship and the creative freedom to wield it in his own unique way. Instead, commercial fashion has followed him, drawn by the elegance and finesse that is his hallmark.

“I was just at the right place at the right time,” the designer has been known to say when he talks about how his career took off back in 1989, a time when awareness of fashion was only just rearing its head in Pakistan. Needless to say, he also had the right aesthetic. It was an aesthetic that immediately drew connoisseurs towards him and that lead to a landmark moment in his career when he dressed Princess Diana during her visit to Pakistan in 1996.

Three decades later, it is an aesthetic that continues to carve a legacy of its own. Rizwan has a passion for searching out and reviving indigenous craft techniques, working with craftswomen and making their handwork relevant to modern design. This amalgamation of craft and an impeccable understanding of structure forms the core identity of his eponymous label, extending from pret to luxury-wear to the most painstakingly embellished wedding-wear.

His work in empowering rural women and efforts in advancing Pakistan in the fashion world has led to the Government of Pakistan awarding him with the nations highest civilian honour, the Tamgha-E-Imtiaz. 

His collections are veritable heirlooms, timeless, proudly Pakistani and yet, global in their appeal.