Bridal Couture Week 2022

 Jashan,
 A celebration of the Artisan,

In 2012 the Rizwan Beyg Label moved its embroidery workshops from the city to the villages of South Punjab. After several years of training female artisans of small villages in the Bahawalpur district, these women were then employed by the label to produce its line of bridal, couture, and pret labels.

After receiving the prestigious Tamgah-e-Imtiaz award last year for his services to rural
development and female empowerment under the Bunyaad initiative Rizwan Beyg
continues to carry this tradition forward across borders, most recently to the UAE to train the Emirati women of Sharjah in embroidery skills.

The collection is entirely embellished by these rural women in various mediums
techniques and styles of embroidery and is a homage to these amazing women whose skill set after a decade speaks volumes of their hard work and dedication despite being mothers, daughters, and wives.